If you run an SEO agency, you probably know how challenging it is to create SEO reports that your clients will actually read. The problem is that the process is a time-consuming and expensive one for agencies, especially when it comes to collecting and organizing data from multiple tools. Luckily, smart automation with a platform like Databox makes it easy to create professional and digestible SEO reports without spending your entire week copying data tables and charts.

In this article, we’ll take you through a step-by-step guide on how to use Databox to create your next SEO report for clients. We’ll also give you tips on determining your client goals, implementing them into your reporting process and designing data-rich SEO reports that provide a clear picture of their progress.

The most important thing to remember when creating an SEO report for a client is that the results you deliver to them should be actionable. It’s all well and good to show your client that their keyword ranking moved up or down, but that’s of little use unless you also provide them with recommendations on how they can improve the website and grow their traffic and visibility in the future.

This can be as simple as providing a list of keywords that are performing well and a list of those that aren’t. If you’ve been helping your client with a local SEO campaign, it may be useful to include a map that displays the top performing locations in order to provide them with additional context.

Similarly, it’s important to be transparent with your clients about their backlink profile. Although you won’t need to include a full backlink report in every report, if your client has asked for it, be sure to give them a brief insight into their most recent acquisitions. It shows that you are always on the lookout for new ways to improve your clients’ online presence.

Another useful SEO metric to include in your client reports is the average position of their website within Google Search results. While it may seem obvious, this is a valuable indicator of how successful their current SEO strategy is. This is particularly helpful for smaller companies who struggle to compete with larger brands in a competitive industry.

While the amount of information you can collect through various SEO tools is overwhelming, it’s critical that your clients understand your recommendations and insights based on that data. By including commentary, explanations, and recommendations in each of your SEO reports, you’ll be able to ensure that they are fully understanding your advice and that you have their best interest in mind.